Color WOW Color Control Purple Toning and Styling Foam - Blonde Hair, Light Hair

Subtly pigmented styling foam that neutralises unwanted yellow and brassy tones on blonde, white, grey or highlighted hair.

The problem:

Colour-treated hair can quickly lose its colour, elasticity, volume and styling ability. Traditional hair mousse products contain alcohol that dehydrates the hair as well as resin that can cause stiffness or lead to hair breakage.

The solution:

• Flexible resin (a rubber-like substance that stems from trees) is used instead of acrylic resin.
• Renews volume, bounce and flexibility for light-weight styling and less damage.
• A subtle tinted formula that guarantees luminosity and the richest, freshest nuances whilst neutralising yellow, copper reflexes in fair hair.

Application:

• Shake well before use.
• Hold the foam in an upside-down position and pump the product onto the palms of your hands.
• Apply an even layer to damp hair.
• Style as desired.