Paula's Choice
Gentle, highly effective skincare for all skin concerns
The founder, Paula Begoun, developed the brand Paula's Choice after fighting acne for years. The aim was to create skincare products that are reliable and effective yet ultra-gentle on the skin. With that, an extensive range of skincare products we developed containing highly effective active ingredients and antioxidants as well as pH-sturdy substances that boost skin regeneration. The Paula's Choice collection is not tested on animals.
Shop by category.
Paula's Choice: 88 products
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Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant, 118 ml
- Ideal for combination & oily skin types
- Unclogs & shrinks enlarged pores
- Light, fast-absorbing formula
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Paula's Choice 10% Azelaic Acid Booster, 30 ml
- Suitable for all skin types
- Mattifies the complexion
- Reduces the appearance of dark spots
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Paula's Choice C15 Super Booster, 20 ml
- For all skin types
- 15% vitamin C content
- Fades dark spots for a natural glow
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Paula's Choice Skin Perfecting 6% Mandelic Acid + 2% Lactic Acid Liquid Peeling, 88 ml
- For all skin types & skin tones
- Fades pigmentation spots
- Minimises wrinkles & fine lines
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Paula's Choice Clinical 1% Retinol Treatment, 30 ml
- Suitable for all skin types
- Smooths over fine lines
- Stimulates cell renewal
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Paula's Choice Clinical Ultra-Rich Moisturizer, 60 ml
- Suitable for dry & very dry skin
- Ideal for the face & eye area
- Moisturising properties
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Paula's Choice Perfectly Balanced Foaming Cleanser, 190 ml
- For combination & oily skin types
- Gentle, effective formula
- Minimises the signs of skin aging
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Paula's Choice Resist Super-Light Daily Wrinkle Defense SPF 30, 60 ml
- Ideal for combination & oily skin types
- Perfect make-up base
- Mattifies oily skin
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Paula's Choice Resist Daily Pore-Refining Treatment 2% BHA, 88 ml
- Ideal for combination & oily skin
- Gentle peeling action
- Effective against wrinkles & oily skin
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Paula's Choice Clinical 0.3% Retinol + 2% Bakuchiol Treatment, 30 ml
- Suitable for all skin types
- With retinol, bakuchiol & peptides
- Smooths fine lines & wrinkles
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Paula's Choice 25% Vitamin C + Glutathione Clinical Serum, 30 ml
- For all skin types
- Reduces dark spots
- With antioxidants
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Paula's Choice Pore-Reducing Toner, 190 ml
- Suitable for combination, oily & sensitive skin
- Tightens the pores
- Mattifies the skin instantly
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Paula's Choice Calm Rescue & Repair Weightless Moisturizer, 60 ml
- For oily & combination skin
- Anti-aging effects
- Moisturising properties
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Paula's Choice 10% Niacinamide Booster, 20 ml
- Suitable for all skin types
- Reduces dark spots
- Improves the skin's texture
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Paula's Choice Omega+ Complex Serum, 30 ml
- Ideal for dry & sensitive skin
- Encourages a glowing complexion
- Moisturising care for daily use
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Paula's Choice Skin Perfecting 25% AHA + 2% BHA Exfoliant-Peeling, 30 ml
- Suitable for all skin types
- Counteracts impurities & blackheads
- Rinse-off gel consistency
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Paula's Choice Clinical Niacinamide 20% Treatment, 20 ml
- For all skin types
- Reduces pigmentation spots & pimple marks
- Pore-refining effect
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Paula's Choice Defense Hydrating Gel-to-Cream Cleanser, 198 ml
- Suitable for all skin types
- Gently yet effective cleanse
- Removes make-up & sebum
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Paula's Choice Omega+ Complex Cleansing Balm, 103 ml
- Suitable for all skin types, including sensitive & very dry skin
- With omega 3, 6 & 9
- Contains coconut extract & jojoba oil
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Paula's Choice Hyaluronic Acid Booster, 15 ml
- Suitable for all skin types
- Ideal for rosacea-prone skin
- Intensively moisturising
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Paula's Choice 2% BHA Body Spot Exfoliant, 210 ml
- Suitable for all skin types - blemished skin in particular
- Removes dead skin cells
- Reduces blackheads & spots
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Paula's Choice Clear Pore Normalizing Cleanser, 177 ml
- For all skin types - especially blemished skin
- Fights skin impurities
- Removes excess sebum
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Paula's Choice Clear Oil-Free Moisturiser, 60 ml
- Suitable for combination & oily skin
- Night cream
- With niacinamide & vitamin B3
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Paula's Choice Omega+ Complex Moisturizer, 50 ml
- For normal & dry skin types
- With omega fatty acids
- Strengthens the skin's protective barrier
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Paula's Choice Resist Youth-Extending Daily Hydrating Fluid Broad Spectrum SPF 50, 60 ml
- For combination & oily skin types
- Matte finish
- Fast-absorbing formula
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Paula's Choice Advanced Sun Protection Daily Moisturizer SPF 50 PA++++, 60 ml
- Suitable for all skin types
- Does not leave behind a white cast
- Light texture that is quickly absorbed
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Paula's Choice 1% Retinol Booster, 15 ml
- Suitable for all skin types
- Anti-aging properties & rejuvenating effect
- Reduces sun damage
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Paula's Choice Clinical Ceramide-Enriched Firming Eye Cream, 15 ml
- Suitable for all skin types
- Anti-aging effect
- Vitamin C & ceramides
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Paula's Choice Clinical Ceramide-Enriched Firming Moisturizer, 50 ml
- Suitable for all skin types
- Intensive anti-aging effect
- Strengthens the protective barrier of the skin
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Paula's Choice The UnScrub, 118 ml
- Suitable for all skin types
- Does not cause irritations
- Effective against skin impurities
All prices incl. VAT.