Paula's Choice
Gentle, highly effective skincare for all skin concerns
The founder, Paula Begoun, developed the brand Paula's Choice after fighting acne for years. The aim was to create skincare products that are reliable and effective yet ultra-gentle on the skin. With that, an extensive range of skincare products we developed containing highly effective active ingredients and antioxidants as well as pH-sturdy substances that boost skin regeneration. The Paula's Choice collection is not tested on animals.
Shop by category.

Paula's Choice: 88 items
-
Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant, 118 ml
- Ideal for combination & oily skin types
- Unclogs & shrinks enlarged pores
- Light, fast-absorbing formula
-
Paula's Choice Skin Perfecting 6% Mandelic Acid + 2% Lactic Acid Liquid Peeling, 88 ml
- For all skin types & skin tones
- Fades pigmentation spots
- Minimises wrinkles & fine lines
-
Paula's Choice Skin Perfecting 25% AHA + 2% BHA Exfoliant-Peeling, 30 ml
- Suitable for all skin types
- Counteracts impurities & blackheads
- Rinse-off gel consistency
-
Paula's Choice Clinical 0.3% Retinol + 2% Bakuchiol Treatment, 30 ml
- Suitable for all skin types
- With retinol, bakuchiol & peptides
- Smooths fine lines & wrinkles
-
Paula's Choice Calm Rescue & Repair Weightless Moisturizer, 60 ml
- For oily & combination skin
- Anti-aging effects
- Moisturising properties
-
Paula's Choice 2% BHA Body Spot Exfoliant, 210 ml
- Suitable for all skin types - blemished skin in particular
- Removes dead skin cells
- Reduces blackheads & spots
-
Paula's Choice Resist Super-Light Daily Wrinkle Defense SPF 30, 60 ml
- Ideal for combination & oily skin types
- Perfect make-up base
- Mattifies oily skin
-
Paula's Choice Clinical 1% Retinol Treatment, 30 ml
- Suitable for all skin types
- Smooths over fine lines
- Stimulates cell renewal
-
Paula's Choice Clinical Ultra-Rich Moisturizer, 60 ml
- Suitable for dry & very dry skin
- Ideal for the face & eye area
- Moisturising properties
-
Paula's Choice Advanced Smoothing Treatment 10% AHA, 30 ml
- For normal & dry skin
- Milk-cream texture
- Smooths over pigmentation spots, fine lines & wrinkles
-
Paula's Choice Omega+ Complex Serum, 30 ml
- Ideal for dry & sensitive skin
- Encourages a glowing complexion
- Moisturising care for daily use
-
Paula's Choice Perfectly Balanced Foaming Cleanser, 190 ml
- For combination & oily skin types
- Gentle, effective formula
- Minimises the signs of skin aging
-
Paula's Choice 25% Vitamin C + Glutathione Clinical Serum, 30 ml
- For all skin types
- Reduces dark spots
- With antioxidants
-
Paula's Choice Omega+ Complex Cleansing Balm, 103 ml
- Suitable for all skin types, including sensitive & very dry skin
- With omega 3, 6 & 9
- Contains coconut extract & jojoba oil
-
Paula's Choice Clear Oil-Free Moisturiser, 60 ml
- Suitable for combination & oily skin
- Night cream
- With niacinamide & vitamin B3
-
Paula's Choice 10% Niacinamide Booster, 20 ml
- Suitable for all skin types
- Reduces dark spots
- Improves the skin's texture
-
Paula's Choice Hyaluronic Acid + Peptide Lip Booster, 10 ml
- Suitable for all skin types
- Plumps wrinkles
- Intensive moisturising care
-
Paula's Choice Clear Pore Normalizing Cleanser, 177 ml
- For all skin types - especially blemished skin
- Fights skin impurities
- Removes excess sebum
-
Paula's Choice Defense Hydrating Gel-to-Cream Cleanser, 198 ml
- Suitable for all skin types
- Gently yet effective cleanse
- Removes make-up & sebum
-
Paula's Choice Clinical Ceramide-Enriched Firming Moisturizer, 50 ml
- Suitable for all skin types
- Intensive anti-aging effect
- Strengthens the protective barrier of the skin
-
Paula's Choice Skin Perfecting 2% BHA Gel Exfoliant, 100 ml
- For combination & impure skin types
- Reduces the occurrence of spots & blackheads
- Mattifies the T-zone area
-
Paula's Choice Clear Ultra-Light Daily Hydrating Fluid SPF 30, 60 ml
- Ideal for oily, blemished & combination skin
- Prevents redness
- Mattifies shiny skin
-
Paula's Choice Advanced Sun Protection Daily Moisturizer SPF 50 PA++++, 60 ml
- Suitable for all skin types
- Does not leave behind a white cast
- Light texture that is quickly absorbed
-
Paula's Choice The UnScrub, 118 ml
- Suitable for all skin types
- Does not cause irritations
- Effective against skin impurities
-
Paula's Choice Omega+ Complex Moisturizer, 50 ml
- For normal & dry skin types
- With omega fatty acids
- Strengthens the skin's protective barrier
-
Paula's Choice Ultra-Rich Soothing Body Butter, 113 g
- Ideal for dry & mature skin
- Rich body butter
- With nourishing plant oils
-
Paula's Choice Clinical Ceramide-Enriched Firming Eye Cream, 15 ml
- Suitable for all skin types
- Anti-aging effect
- Vitamin C & ceramides
-
Paula's Choice Pro-Collagen Multi-Peptide Booster, 20 ml
- For dry, normal, mature & combination skin
- Minimises the appearance of wrinkles & fine lines
- Moisturises & improves the structure of the skin
-
Paula's Choice Calm Nourishing Milky Toner, 118 ml
- For all skin types
- With allantoin
- Regenerative effects
-
Paula's Choice 1% Retinol Booster, 15 ml
- Suitable for all skin types
- Anti-aging properties & rejuvenating effect
- Reduces sun damage